Hall of Fame

Rob Morris

Owner/Operator

Chick-Fil-A

Rob began his career with Chick-fil-A at the age of 17 in Coral Springs, Florida. Upon graduation from Florida State University’s Dedman College of Hospitality, he became one of the youngest franchisees in Chick-fil-A history in January of 1998.

After “turning around” a difficult franchise in Midland, Texas, he spent four years in Atlanta before opening South Florida's first free-standing Chick-fil-A in 2004. Currently Rob owns and operates two restaurants in West Palm Beach and consults for a third location. He is best known for using his franchises to provide exceptional leadership development opportunities, targeting young adults upon graduation from college. Twenty current Chick-fil-A franchisees learned and developed under his tutelage. In addition, five of Rob's employees went on to become Chick-fil-A corporate staff members.

Rob is co-chair of the board of directors for Urban Youth Impact, an NGO serving challenged inner city youth in West Palm Beach, FL. He also serves on the board of directors of Global Leadership, an NGO which works with entrepreneurs in Ukraine and China. Furthermore, he serves on the advisory board at Palm Beach Atlantic University's Rinker School of Business and The Titus Center for Franchising. Rob has represented the southeast United States on the advisory board for Chick-fil-A CEO, Dan Cathy, and Chick-fil-A President/COO, Tim Tassopoulous.

His wife, Jennifer, also serves on the board of Global Leadership and is a leadership consultant with clients around the United States and abroad. Rob and Jennifer have three children, R.J., Megan and Allie.

Andrew Rubinacci

Chief Advisory Officer

FLYR Hospitality

As the Chief Advisory Officer of FLYR Hospitality, the hospitality division of FLYR, Andrew leads a global team whose mission is to amplify the commercial performance of FLYR customers. He also serves a critical role in helping FLYR grow the hospitality business and lead the industry with modern approaches to commercial strategy.

With over 25 years of commercial leadership experience, Andrew is one of the foremost revenue management and global distribution experts in the hospitality industry. He has held various executive positions, including Chief Commercial Officer and CIO for Omni Hotels & Resorts, and Senior Vice President of Distribution & Revenue Management for InterContinental Hotels Group (IHG). Most recently, Andrew served as Executive Vice President, Commercial & Revenue Strategy at Aimbridge Hospitality Corporate Office.

Andrew holds bachelor’s degrees in business administration, majoring in both marketing and hospitality administration at Florida State University. He recently won the International Hospitality Institute’s Top 25 Hospitality Executives to Watch in 2025 and the 2023 HSMAI Award for Lifetime Achievement in Revenue Optimization. He currently serves as the Chair of HSMAI Americas. He has also served on the boards of HEDNA, Worldres, Open Travel, Roomkey, and the Dedman College of Hospitality at Florida State University.