Lydia Hanks, associate professor of hospitality management, earned a bachelor’s degree in psychology at the University of Louisiana, Lafayette, an MBA from the University of Denver, and a doctorate in hotel, restaurant, and institution management from Penn State School of Hospitality Management. Hanks’ teaching areas include hospitality accounting, lodging operations, and service management. Her research focuses on consumer behavior, services marketing, and corporate social responsibility. Hanks is on the editorial board of the Journal of Hospitality and Tourism Insights and Tourism Analysis. She serves as a reviewer for numerous academic journals and conferences.