Lydia Hanks Ph.D.

Dr. Lydia Hanks is the J. Willard Marriott, Sr. Professor of Hospitality in the Dedman College of Hospitality Management at Florida State University. Her research areas are services marketing and consumer behavior. She earned a bachelor’s degree in psychology from the University of Louisiana, an MBA from the University of Denver, and a Ph.D. in Hospitality Management from Pennsylvania State University.

Fields of Study

• Services Marketing
• Consumer Behavior
• Social Servicescape

Education

• Ph.D., Hospitality Management, Pennsylvania State University
• MBA, University of Denver
• B.S., University of Louisiana

Publications

Full scholarly account available at Google Scholar

Accomplishments

• Transformation in Teaching Award
• University Undergraduate Teaching Award
• ICHRIE Best Paper Award