Lydia Hanks Ph.D.

Dr. Lydia Hanks' research areas are services marketing and consumer behavior. She earned a bachelor’s degree in psychology from the University of Louisiana, an MBA from the University of Denver, and a Ph.D. in Hospitality Management from Pennsylvania State University.

Fields of Study

• Services Marketing
• Consumer Behavior
• Social Servicescape

Education

• Ph.D., Hospitality Management, Pennsylvania State University
• MBA, University of Denver
• B.S., University of Louisiana

Publications

Full scholarly account available at Google Scholar

Accomplishments

• Transformation in Teaching Award
• University Undergraduate Teaching Award
• ICHRIE Best Paper Award