Special events are sporting, business, cultural or other type of activity that occur during a limited to fixed time and aim to generate money, gain publicity, raise awareness, increase or improve reputation, and/or recognize people in an organization or it successes. Events bring people together to celebrate and mark occasions great and small.
A Certificate in Special Events prepares students for various employment opportunities in the special events industry.
Work Setting Examples
- business/corporate functions
- expositions, exhibitions and trade shows
- government and civic events
- fairs and festivals
- retail and marketing events
- hospitality and tourism
- meetings, conferences and conventions
- sporting events
- government agencies (such as tourism or sports)
- non-profit organizations
- private corporations
- commercial properties
- parks and recreation agencies
- private clubs
Criteria for Admission
Courses offered in the Certificate in Special Events program can be taken...
- as part of the Recreation and Tourism Management major,
- as a concentration of electives with other majors offered through the university, or
- as a stand-alone certificate for non-degree students currently employed in special events or a related industry, or those desiring a career change as a path to employment
- A completed application form
- One (1) letter of recommendation
- Current resume
- Statement of interest, addressing why they want to earn the certificate and how the certificate will contribute to their goals.
All documents must be submitted in order to be considered.
- Admission to the undergraduate Certificate in Special Events program is neither a degree program nor a minor.
- The submission of an application does not guarantee admission to the program.
- Degree seeking students must be accepted to both the University and the Certificate in Special Events program.
- Non-degree and transient students must apply for admission through the FSU Admission Requirements Process and then contact the Dedman College of Hospitality for acceptance into the program.
- any undergraduate student in good standing at Florida State University, or
- any individual eligible to enroll as an undergraduate-level non-degree-seeking or transient student
Students must apply and be admitted to the certificate program in advance of beginning the coursework. Those who have begun coursework and desire to earn the certificate must apply and be admitted to the certificate program no later than the semester in which the student completes the second course needed for the certificate program.
Required Courses (12 hours)
LEI 3312 (3) Introduction to Special Events*
LEI 4314 (3) Event Operations and Management
LEI 4561 (3) Special Events Promotions
LEI 4864 (3) Technology for Events**
*It is recommended that students take LEI 3312 prior to the other courses.
**LEI 4864 has been approved for the Liberal Studies for the 21st Century curriculum (effective Fall 2017). This course is approved for the Computer Competency designation.
- Earn a grade of C (or higher) in each of the four courses taken for credit
- Maintain a cumulative grade-point average of 2.5 (C+) or higher in all undergraduate Certificate in Special Events courses attempted
Standardized Test Requirements: None
Non-Degree / Transient Applicants: Students must meet any additional requirements the university imposes for admission.
The certificate program must be completed within three (3) years of its initiation.
LEI 3312 Introduction to Special Events introduces students to special event planning and prepares them to design and implement a variety of special events for leisure, recreation and park organizations, community organizations, nonprofit agencies, associations, corporations and other organizations.
LEI 4314 Event Operations and Management is an advanced course in event planning and operations that will provide students the opportunity to apply skills and concepts needed to plan and produce successful events. The focus will be on managerial aspects of events such as financing, economic impact, promotion, and legal issues involved with special events.
LEI 4561 Special Events Promotions presents students with an overview of standard event promotional techniques used by event producers and includes online marketing strategies. Research, creativity, writing, analysis, and organization are skills required to succeed in this course.
LEI 4864 Technology for Events introduces students to the variety of ways computer applications and other technologies are used in the planning, design, marketing and evaluation of events.
Lydia Hanks, Ph.D.
Coordinator, Certificate in Special Events
Recreation and Tourism