Hanks presents at Virginia Tech
Hanks (center) with Virginia Tech department head and professor
Nancy MeGehee (left), and J. Willard and Alice S. Marriott Professor of
Revenue Management, Juan Luis Nicolau,.
Dr. Lydia Hanks, associate professor at Florida State University’s Dedman School of Hospitality, recently visited Virginia Tech’s Howard Feiertag Department of Hospitality and Tourism Management as a guest speaker.
Before an audience of graduate students and faculty, Hanks presented her research, “Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb,” on Sept. 28.
During the visit, Hanks conducted a round table discussion with graduate students, covering topics such as publishing high quality journal articles and the best strategies for making tenure.
Hanks also appeared as a featured guest speaker in an undergraduate introduction to hospitality management class.
management graduate students.
