Hospitality professor receives worldwide media for insights on COVID-19 and its impact to tourism

March 12, 2020
Dr. Nathan Line
Dr. Nathan Line, Associate Professor

The spread of coronavirus - or COVID-19 - continues to create instability on a global scale. Given its changing landscape and wide implications, reporting clear context is essential.

Dr. Nathan Line, an associate professor at the FSU Dedman School of Hospitality, has been an asset in providing the media with his professional insights to help them fully understand and convey the impact of coronavirus on hospitality and tourism.

Dr. Line’s research experience includes demand shocks in the lodging industry and marketing environment, hospitality and tourism management and hospitality marketing.


“The impact of COVID-19 on the hospitality industry in the U.S. will ultimately depend on the extent and duration of the outbreak. The effects of the virus and subsequent responses by hospitality organizations will vary widely depending not only on the industry, such as lodging, restaurants and cruise lines, but also on market dynamics at the destination level. In the end, the real pathogen is not the virus itself, but the fear of the virus. The ultimate economic effects will depend on the ability of governments and public health organizations to contain and treat both.”

Media Coverage:

Coronavirus a threat to Florida’s tourism, elderly population
The Washington Post

From Rome to Mecca: coronavirus outbreak hits tourism sector, and
Coronavirus: Italy and Germany are extreme taking measures to stop spread of infections
El Mercurio - Chile (Articles are written in Spanish)

Coronavirus throws economy into turmoil
Nevada Current

What coronavirus crisis? Florida corporations get tax breaks in Senate plan
Tampa Bay Times
Miami Herald