DRAFT Curriculum Vitae

Lydia Hanks

Last Revised: March 05, 2020

General Information

University address:	Dedman School of Hospitality
University Center Building, B4114
Florida State University
Tallahassee, Florida 32306-2541
Phone: 850-644-3972; Fax: 850-644-5565

E-mail address:	lhanks@dedman.fsu.edu

Professional Preparation

2012	Ph.D., The Pennsylvania State University. Major: Hospitality Management. Minor - Tourism. 

1999	MBA, University of Denver. Major: Business Administration. 

1995	Bachelor of Science, University of Louisiana, Lafayette. Major: Psychology. 

Nondegree Education and Training

2019–2020	Northwestern University Continuing Education. 

2019–2020	Northwestern University Continuing Education. 

Professional Experience

2019–present	J. Willard Marriot, Sr. Professor in Hospitality, Dedman School of Hospitality, Florida State University. 

2018–present	Associate Professor, Dedman School of Hospitality, Florida State University. Courses Taught: Hospitality Marketing, Advanced Hotel Management, Hotel Operations Management, Managing Service Organizations.

2012–2018	Assistant Professor, Dedman School of Hospitality, Florida State University. Courses Taught: Hospitality Marketing, Advanced Hotel Management, Hotel Operations Management, Managing Service Organizations.

2010–2012	Instructor, School of Hospitality Management, Penn State University, State College, PA. Courses Taught: Hospitality Marketing, Advanced Hotel Management, Hotel Operations Management.

2008	Spa Director, Blissful Med Spa. 

2007	Opening Spa Director, The Spa at The Ritz-Carlton, Dallas. 

2006–2007	Opening Spa Director, Benchmark Hospitality-The Founders Inn. 

2007	Opening Spa Task Force, Benchmark Hospitality The Heldrich Hotel. 

2006	Opening Spa Task Force, French Lick Springs Resort. 

2005–2006	Opening Spa Director, The Brown Palace Hotel. 

2005	Spa Manager, Tampa Marriott Waterside Hotel. 

2004–2005	Spa Director, The Spa at Harbour Island. 

2000–2003	Fitness Director, The Oxford Spa, Salon, and Fitness Center. 

Honors, Awards, and Prizes

2018 Best Paper Award, International Council of Hotel, Restaurant, and Institutional Education Association (2018). 
Emerging Professional Graduate Award, Penn State School of Hospitality Management (2017). 
University Undergraduate Teaching Award, Florida State University (2015). ($2,000). 
The Transformation Through Teaching Award, Florida State University (2014). 

Current Membership in Professional Organizations

International CHRIE (Council on Hotel, Restaurant, and Institutional Education) 

Teaching

Courses Taught

Hospitality Managerial Accounting (HFT 3431)
Advanced Lodging Operations (HFT 5270)
Managing Service Organizations (HFT 3240)
Special Topics: European Lodging and Luxury Hotels (HFT 4930)
Lodging and Luxury Hotel Management (HFT4253)
Hospitality Services Marketing and Research (HFT4502)

Research and Original Creative Work

Publications

Refereed Journal Articles

Mody, M., Lu, L., & Hanks, L. (submitted). "It's not worth the effort"! Examining service recovery in Airbnb and other homesharing platforms. International Journal of Contemporary Hospitality Management. Manuscript submitted for publication, 25 pages.

Hanks, L., Line, N., & Zhang, L. (submitted). Expanding the methodological approach to the social servicescape: Moving from measurement to manipulation. Cornell Hospitality Quarterly. Manuscript submitted for publication, 10 pages.

Kabadayi, S., Hu, K., Lee, Y., Hanks, L., Walsman, M., & Dobrzykowski, D. (in press). Fostering Older Adult Care Experiences to Maximize Well-Being Outcomes: A Conceptual Framework. Journal of Service Management, 30 pages.

Dogru, T., Mody, M., Line, N., Suess, C., Hanks, L., & Bonn, M. (in press). Investigating the Whole Picture: Comparing the Effects of Airbnb supply and hotel supply on hotel performance across the United States. Tourism Management, 25 pages.

Dogru, T., Hanks, L., Mody, M., & Suess, C. (in press). The effects of Airbnb on hotel performance: Evidence from cities beyond the United States. Cornell Hospitality Quarterly, 10 pages.

Line, N., & Hanks, L. (2019). A holistic model of the servicescape in fast casual dining. International Journal of Contemporary Hospitality Management, 25.

Dogru, T., Hanks, L., Ozdemir, O., Kizildag, M., Ampountolas, A., & Demirer, I. (2019). Does Airbnb have a homogenous impact? Examining Airbnb's effect on hotels with different organizational structures. International Journal of Hospitality Management, 25.

Mody, M., Hanks, L., & Dogru, T. (2019). Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb. Tourism Management, 25.

Hanks, L., Zhang, L., & Line, N. (2019). Perceived similarity in third places: Understanding the effect of place attachment. International Journal of Hospitality Management, 22.

Line, N., Hanks, L., & Zhang, L. (2018). Birds of a feather donate together: Understanding the relationship between the social servicescape and CSR participation. International Journal of Hospitality Management, 25.

Line, N., & Hanks, L. (2018). Boredom-induced switching behavior in the restaurant industry: The mediating role of attachment. Journal of Hospitality and Tourism Research, 25.

Mody, M., & Hanks, L. (2018). Consumption Authenticity in the age of the sharing economy: The keys to creating loyal customers who love your brand. Journal of Travel Research, 25.

Zhang, L., & Hanks, L. (2018). Online reviews: The effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants. International Journal of Hospitality Management, 25.

Moon, H., Miao, L., Hanks, L., & Line, N. (2018). Peer-to-Peer Interactions: Perspectives of Airbnb Guests and Hosts. International Journal of Hospitality Management, 25.

Zhang, L., Hanks, L., & Line, N. (2018). The joint effect of power, relationship type, and CSR type on customers' intent to donate. Journal of Hospitality and Tourism Research, 25.

Hanks, L., & Line, N. (2018). The restaurant social servicescape: Establishing a nomological framework. International Journal of Hospitality Management, 11/2017.

Line, N., & Hanks, L. (2018). The Social Servicescape: A Multidimensional Operationalization. International Journal of Hospitality Management, 25.

Line, N., & Hanks, L. (2018). The social servicescape: Understanding the effects in the full-service hotel industry. International Journal of Contemporary Hospitality Management, 25.

Line, N., Hanks, L., & McGinley, S. (2018). When birds flock together: An identification of the destination social servicescape. International Journal of Contemporary Hospitality Management, 25.

McGinley, S., Hanks, L., & Line, N. (2017). Constraints to attracting new hotel workers: A study on industrial recruitment. International Journal of Hospitality Management, 60, 114-122.

Zhang, L., Hanks, L., & Line, N. (2017). Consumer skepticism towards CSR messages: The joint effects of processing fluency, individuals' need for cognition and mood. International Journal of Contemporary Hospitality Management, 25.

Line, N., Hanks, L., & Miao, L. (2017). Image Matters: Incentivizing green tourism behavior. Journal of Travel Research, 14.

Hanks, L., Line, N., & Yang, W. (2017). Status seeking and perceived similarity: A consideration of homophily in the social servicescape. International Journal of Hospitality Management, 60, 123-132.

Hanks, L., Zhang, L., & McGinley, S. (2017). The Impact of Temporal Distance and Need for Status on Employee Evaluations of Corporate Social Responsibility Campaigns. International Journal of Hospitality and Tourism Administration, 25.

Hanks, L., Line, N., & Kim, W. G. (2017). The impact of the social servicescape, density, and restaurant type on perceptions of interpersonal service quality. International Journal of Hospitality Management, 61, 35-44.

Harris, K., Hanks, L., Line, N., & McGinley, S. (2017). Understanding responses to posted restaurant food safety scores: An information processing and regulatory focus perspective. International Journal of Hospitality Management, 60, 67-76.

Hanks, L., & Mattila, A. S. (2016). Consumer Response to Organic Food in Restaurants: A Serial Mediation Analysis. Journal of Foodservice Business Research, 19(1), 109-121.

Zhang, L., & Hanks, L. (2016). Consumer skepticism towards CSR messages: The joint effects of processing fluency, individuals' need for cognition and mood. International Journal of Contemporary Hospitality Management, 22.

Line, N., Hanks, L., & Kim, W. (2016). Hedonic adaptation and satiation: Understanding switching behavior in the restaurant industry. International Journal of Hospitality Management, 52, 143-153.

Yang, W., & Hanks, L. (2016). Pre-Consumption Mood, Causal Explanations, and Post-Recovery Reactions. Journal of Hospitality Marketing and Management, 25, 69-90.

Line, N., Hanks, L., & Zhang, L. (2016). Sustainability communication: The effect of message construals on consumers' attitudes towards green restaurants. International Journal of Hospitality Management, 57, 143-151.

Line, N., & Hanks, L. (2016). The effects of environmental and luxury beliefs on intention to patronize green hotels: The moderating effect of destination image. Journal of Sustainable Tourism, 24(6), 904-925.

Wu, L., Mattila, A. S., Wang, C. Y., & Hanks, L. (2016). The Impact of Power on Service Customers' Willingness to Post Online Reviews. Journal of Service Research, 19(2), 224-238.

Hanks, L., Line, N., & Mattila, A. S. (2016). The Impact of Self-Service Technology and the Presence of Others on Cause-Related Marketing Programs In Restaurants. Journal of Hospitality Marketing and Management, 25, 547-562.

Line, N., & Hanks, L. (2016). The Other Customer: The Impact of Self-Image in Restaurant Patronage. Journal of Foodservice Business Research, 30(3), 1-8.

Line, N., Hanks, L., Miao, L., & Daniell, R. (2016). Understanding Perceptions of E-cigarette Use in Shared Consumption Spaces: A Schema Congruity Perspective. Cornell Hospitality Quarterly, 57(3), 297-313.

Hanks, L., Zhang, L., Line, N., & McGinley, S. (2016). When less is more: Sustainability messaging, destination image, and processing fluency. International Journal of Hospitality Management, 58, 34-43.

Line, N., Hanks, L., & Kim, W. (2015). An expanded servicescape framework as the driver of place attachment and word of mouth. Journal of Hospitality and Tourism Research, 1-24.

Wu, L., Mattila, A. S., & Hanks, L. (2015). Investigating the impact of surprise rewards on consumer responses. International Journal of Hospitality Management, 50, 27-35.

McGinley, S., Zhang, L., Hanks, L., & O'Neill, J. (2015). Reducing longitudinal attrition through Facebook. Journal of Hospitality Marketing and Management, 24(8), 894-900.

Zhang, L., & Hanks, L. (2015). Unearned preferential treatment: The moderating role of power. Cornell Hospitality Quarterly, 56(3), 309-319.

Yang, W., Hanks, L., Smith, S. J., & Parsa, H. G. (2014). FDA Ruling and Nutritionally Focused Menus - Part II: Recommendations for Presenting Calorie Information on Restaurant Menus. Journal of Foodservice Business Research, 18(2), 93-110.

Mattila, A. S., Hanks, L., & Wang, C. Y. (2014). Others' Service Experiences: Emotions, Perceived Justice, and Behavior. The European Journal of Marketing, 48(3/4), 552-571.

Hanks, L., & Mattila, A. S. (2014). The Impact of Gender and Pre-purchase Mood on Consumer Guilt After a Travel Purchase. The Journal of Travel Research, 53(5), 625-637.

Hanks, L., Zhang, L., & McGinley, S. (2014). Unconditioned Superstition and Sports Bar Fans. Journal of Hospitality Marketing and Management, 25(1), 113-131.

Mattila, A. S., & Hanks, L. (2013). Corporate Volunteering Programs and Consumer Perceptions. The Journal of Services Marketing, 27(7), 572-578.

Mattila, A. S., Hanks, L., & Zhang, L. (2013). Existential Guilt and Preferential Treatment: The Case of an Airline Upgrade. The Journal of Travel Research, 52(2), 591-599.

Mattila, A. S., Andreu, L., Hanks, L., & Kim, E. K. (2013). The impact of cyberostracism on online complaint handling: Is "automatic reply" any better than "no reply"? The International Journal of Retail and Distribution Management, 41(1), 45-60.

Mattila, A. S., & Hanks, L. (2012). Antecedents to Participation in Corporate Social Responsibility Programs. Journal of Service Management, 23(5), 664-676.

Mattila, A. S., & Hanks, L. (2012). Time Styles and Waiting in Crowded Service Environments. The Journal of Travel and Tourism Marketing, 29(4), 327-334.

Hanks, L., & Mattila, A. S. (2012). Verifying the hedonic vs. utilitarian consumer attitudes categorization: The case of spas and salons. Managing Leisure, 17(1), 47-53.

Hanks, L., & Mattila, A. S. (2011). Women's Conceptualizations of Spa Visits: Something Just for Me. The Journal of Travel and Tourism Research, Spring, 1-10.

Mattila, A. S., Hanks, L., & Kim, E. K. (2010). The Impact of Company Type and Corporate Social Responsibility Messaging on Consumer Perceptions. Journal of Financial Services Marketing, 15(2), 126-136.

Presentations

Refereed Papers at Conferences

Mody, M., Hanks, L., & Dogru, T. (presented 2018, July). Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb. Paper presented at ICHRIE 2018, International Council on Hotel, Restaurant, and Institutional Education, Palm Springs, CA. (International) Retrieved from https://www.chrie.org/i4a/pages/index.cfm?pageid=3590

Mody, M., & Hanks, L. (presented 2017, October). Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand . Paper presented at Boston University Hospitality Research Symposium, Boston University School of Hospitality Management, Boston, MA. (National)

Zhang, L., Hanks, L., & Line, N. (presented 2017, October). The joint effect of power, relationship type, and CSR type on customers' intent to donate. Paper presented at Boston University Hospitality Research Symposium, Boston University School of Hospitality Management, Boston, MA. (National)

Line, N., & Hanks, L. (presented 2017, October). The social servicescape: A multidimensional operationalization. Paper presented at Boston University Hospitality Research Symposium, Boston University School of Hospitality Management. (National)

Hanks, L., & Line, N. (presented 2017, October). The social servicescape: Establishing a nomological framework. Paper presented at Boston University Hospitality Research Symposium, Boston University School of Hospitality Management, Boston, MA. (National)

McGinley, S., Zhang, L., Hanks, L., & Line, N. (presented 2017). Increasing Diversity: How to Avoid Implicit Bias during Selection. Paper presented at International Council on Hotel and Restaurant Education, ICHRIE, Baltimore, MD. (International)

Moon, H., Miao, L., Hanks, L., & Line, N. (presented 2017). Peer-to-Peer Interactions and Consumption Experience: The Case of Airbnb Guest and Host. Paper presented at Asia Pacific Council on Hotel and Restaurant Education, APacCHRIE, Bali. (International)

Hanks, L., Yang, W., & Line, N. (presented 2015, August). Status seeking and the social servicescape: Implications for luxury restaurant promotions. Paper presented at 3rd World Research Summit for Tourism and Hospitality, 3rd World Research Summit for Tourism and Hospitality, Orlando, FL. (International)

Wu, L., Mattila, A. S., Wang, C., & Hanks, L. (presented 2014, January). "To stand-out or to conform: The impact of power and self-enhancementmotivation on consumers' eWOM behavior". Paper presented at The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, TX. (International)

Hanks, L., & Mattila, A. S. (presented 2013, July). "Consumer Guilt Over Impulse Purchases in the Travel Industry". Paper presented at ICHRIE, ICHRIE, St. Louis, MO. (International)

Wu, L., Mattila, A. S., Wang, C., & Hanks, L. (presented 2013, July). "Power perspectives in online hotel review postings". Paper presented at 2013 Annual ICHRIE Conference, ICHRIE, St. Louis, MO. (International)

Wu, L., Mattila, A. S., Hanks, L., & Wang, C. (presented 2013, July). "To post or not to post: The role of power on consumer's propensity to post online reviews". Paper presented at 2013 Frontiers in Service Conference, 2013 Frontiers in Service Conference, Taipei, Taiwan. (International)

Yang, W., & Hanks, L. (presented 2013, July). The Impact of Regulatory Focus on Consumer Motivations, Emotions, and Behaviors at the Farmers Market. Paper presented at ICHRIE, ICHRIE, St. Louis, MO. (International)

Wu, L., Mattila, A. S., & Hanks, L. (presented 2013, January). "Surprise! Loyalty Rewards Re-examined". Paper presented at Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research Conference in Hospitality and Tourism, Seattle, WA. (International)

Yang, W., Hanks, L., Smith, S., Parsa, H. G., & Mattila, A. S. (presented 2012, January). "The Impact of Posted Calorie Information on Consumers' Menu Evaluations and Decision-Making Processes". Paper presented at The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, Auburn, AL. (International)

Hanks, L., Mattila, A. S., & Wang, C. Y. (presented 2012, January). "The Next Table Over: The Impact of Others' Service Experiences on Emotions, Perceived Justice, and Satisfaction". Paper presented at The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, Auburn, AL. (International)

Yang, W., Hanks, L., & Mattila, A. S. (presented 2011, July). "Cross-Cultural Perspectives on Luxury Hotel Consumption.". Paper presented at The International I-CHRIE Conference, CHRIE, Denver, CO. (National)

Hanks, L., & Mattila, A. S. (presented 2011, July). "The Impact of Culture and Server Interpersonal Engagement on Dining Satisfaction.". Paper presented at The International I-CHRIE Conference, CHRIE, San Juan, PR. (International)

Hanks, L., Yang, W., & Mattila, A. S. (presented 2011, July). "The Impact of Number and Strength of Other Consumers on Levels of Guilt and Purchase Decisions.". Paper presented at The International I-CHRIE Conference, CHRIE, Denver, CO. (National)

Mattila, A. S., Hanks, L., & Wang, Chen-Ya. (presented 2011, June). Mattila, Anna S., Hanks, Lydia and Wang, Chen-Ya. "The Next Table Over: The Impact of Others' Service Experiences on Emotions, Perceived Justice, and Satisfaction.". Paper presented at The 20th Annual Frontiers in Service Conference, Frontiers in Service, Columbus, OH. (National)

Mattila, A. S., Hanks, L., & Wang, Chen-Ya. (presented 2011, January). "The Next Table Over: The Impact of Others' Service Experiences on Emotions, Perceived Justice, and Satisfaction.". Paper presented at The 16th Annual Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research in Hospitality and Tourism, Houston, TX. (National)

Hanks, L., & Mattila, A. S. (presented 2010, July). "The Impact of Service Utility and Servicescape on Wait Time Perception and Consumption Enjoyment.". Paper presented at The International I-CHRIE Conference, CHRIE, San Juan, PR. (International)

Hanks, L., & Mattila, A. S. (presented 2010, July). Women's Conceptualizations of Spa Visits: Something Just for Me. Paper presented at The International I-CHRIE Conference, I-CHRIE, San Juan, Puerto Rico. (International)

Hanks, L., & Mattila, A. S. (presented 2010, January). "The Effect of Corporate Social Responsibility Messaging on Guilt and Purchase Intention.". Paper presented at The 15th Annual Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research in Hospitality and Tourism, Chantilly, VA. (National)

Hanks, L., & Mattila, A. S. (presented 2010, January). "The Impact of Explicit Guilt Messaging on Consumer Emotions, Attitudes, and Behavioral Intentions.". Paper presented at The 15th Annual Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research in Hospitality and Tourism, Chantilly, VA. (National)

Hanks, L., Mattila, A. S., & Kim, E. E. K. (presented 2009, August). "The Impact of Gender Schema and Message Appeal on the Perception of Spa Advertisements.". Paper presented at The International I-CHRIE Conference, CHRIE, San Francisco, CA. (National)

Invited Lectures and Readings of Original Work

Hanks, L. (2018, September). Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb. Delivered at Virginia Tech School of Hospitality Management, Virginia Tech. (National)

Contracts and Grants

Contracts and Grants Funded

Hanks, Lydia (PI). (May 2014–Aug 2014). FYAP: The Impact of The Presence of Others on Consumer Attitudes and Donation Behavior in Restaurants. Funded by FSU CRC. Total award $20,000. 

Service

Florida State University

FSU University Service

Alternate, Faculty Senate (2017–present).

Member, Undergraduate Policy Committee (2017–present).

Member, Faculty Grievance Committee (2017–present).

Program Sponsor, Garnet and Gold Scholar Society (2014–present).

Faculty Advisor, Garnet and Gold Scholar Society (2014–present).

FSU College Service

Member, College of Business Strategic Planning Committee (2015–present).

Member, Undergraduate Policy Committee (2015–present).

Member, College of Business Diversity Committee (2014–present).

Committee Member, Dissertation Committee - Corinne Kelley (2018–2019).

FSU Department Service

Chair, Curriculum Committee (2019–present).

Member, Dedman School Distance Learning Committee (2017–present).

Member, Dedman School Marketing Committee (2017–present).

Member, Graduate Program Committee (2017–present).

Chair, Strategic Planning Committee (2016–present).

Member, Curriculum Committee (2016–present).

Member, Dedman School Scholarship Committee (2015–present).

Chairperson, Dedman Facilities Committee (2015–2018).

Faculty Advisor, Florida Restaurant and Lodging Association (2012–2016).

The Profession

Editorial Board Membership(s)

International Journal of Contemporary Hospitality Management (2020–present).

Journal of Hospitality and Tourism Insights (2017–present).

Tourism Analysis (2015–present).

Guest Reviewer for Refereed Journals

Journal of Service Research (Dec 2015–present).

International Journal of Hospitality Management (Sep 2015–present).

Journal of Hospitality Marketing and Management (Apr 2015–present).

2015 Graduate Research in Hospitality Conference (2014–present).

ICHRIE Research Conference (2014–present).

International Journal of Contemporary Hospitality Management (2014–present).

Cornell Hospitality Quarterly (2012–present).

Journal of Hospitality and Tourism Research (2012–present).

Service to Professional Associations

Faculty Intern, JW Marriott (2016).

Service to Other Universities

Outside Committee Member University of Central Florida, DIssertation Committee - Karima Lanfranco (2019–present). 

Alumni in the Classroom, Penn State University (2018–present). 

Alumni in the Classroom, Penn State University (2017–present). 

Alumni in the Classroom, Penn State University (2016–present). 

The Community

Marketing Consultant, Domi Station Entrepreneurship Incubator (2016–present).

Educational Speaker - Domestic Violence Awareness, Alpha Chi Omega (2016–present).

Big Sister/Youth Mentor, Big Brothers, Big Sisters (2016–2018).

Fundraising Volunteer Coordinator, The Red Cross (2016–2017).